music festival attendance statistics 2019

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For instance, one might start attending festivals in different locations or countries, or attending festivals alone might become a new practice. 15 No. Attachment includes a stronger, deeper and stable relationship with the fan interest, and allegiance demonstrates commitment and loyalty. "Share of attendees at selected leading festivals and events in Canada as of December 2019." Live music attendees (including popular and classical music) are 23% more likely to report very good or excellent health. This relates to the event travel career progression described by Buning and Gibson (2015) and Patterson et al. 7-30. A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivalsfinds that most value experiences: 57% of respondents said they prioritized travel and seeing the world over owning a home. In the case of frequent music festival attendance, the fan interest is the music festival experience in its entirety: live music, festival community, communal and relaxed atmosphere, as well as the liminality of the festival experience, when one's economic and social status, and everyday worries are left at the festival gate. A MannWhitney U-test showed that there were statistically significant differences (p0.01) in all statements' scores between the attendance frequency groups, except in the item Music often creates strong emotions in me (Table 3). Teosto (2018), Keikkakartta [Map of Gigs], Finnish Composers' Copyright Society Teosto, Helsinki, available at: https://www.teosto.fi/keikkakartta (accessed 28 August 2020). Use Ask Statista Research Service, *Most recent figures for Isle of Wight festival are from year 2017Figures have been taken from various sources: GlastonburyDownloadReading and LeedsCreamfieldsIsle of Wight, Concert and festival attendance in the United Kingdom (UK) 2012-2019, Largest UK indoor arenas 2020, by capacity, Music industry employment in the United Kingdom (UK) 2019, by sector. This is done mainly by social practices that are related to bonding, bridging, sense of community and sense of belonging. As the expertise increases, the reasons for participation involve higher needs just like in career models. You can only download this statistic as a Premium user. statistic alerts) please log in with your personal account. 2, pp. For instance, the three-day Ruisrock festival had 105,000 visits in 2018. Studies on career development show that devotion to a specific leisure activity involving frequent event attendance modifies future behavior in motives, preferences and patterns, intending to fulfil needs that have been changed through accumulated experience ( Getz, 2007, 2008 ). Creative marketing strategist, vintage dance specialist, and award-winning speaker, Kristin Light has split her multi-decade eclectic career between the boardroom and the ballroom.<br><br>Co-founder of Refvik & Light Productions, her boldly simplistic marketing strategy launched the event company from literal rubble to multi-six-figure revenue in its first full year. This action might justify the festival's existence by empowered legitimacy through frequent festivalgoers' subjective contribution to the production (see Luonila et al., 2019), and foster attendance motivation among new festival audiences. 1, pp. Are you interested in testing our business solutions? In the country of 5.5 million citizens, the number of festivals per capita is noteworthy, Finns participate actively, and the contents of festivals represent various artistic genres (for example, music, theatre, film, dance, literature and fine arts). 16 No. Both time and money are invested in the fan interest (Cavicchi, 1998) since fandom entails following the fan interest; for example, for an artist or musical genre, physically by attending concerts or festivals, and virtually by reading and commenting on articles and fan pages. Finland is one of the leading countries in Europe in relation to the number of arts festivals and cultural events (Amberla, 2013). For artists, appearing at music festivals is an easier way to make money than depending on record sales or long tours, says Rishi Bahl, a musician and marketing professor at La Roche College in Pittsburgh, Pa. As record sales saw a steep decline in the early- to mid-2000s thanks to the growth of digital music, artists began depending on touring to earn money. 17 No. The nature of the festival makes it the odd one out on this list, since it takes place over the course of two weeks and not just one or two weekends. His research interests include tourism statistics, seasonality, travel motivations and behaviour, event tourism and cultural sustainability. 46 No. 2022 Conference and Festivals Demographics 2022 Event Statistics Economic Impact Analysis Event Facts & Figures Press Quotes & Participation Press Quotes Press Quotes Kelly, J.R., Iannone, N.E. 0000004131 00000 n The major weight was on the qualitative data and methods. Attendance across the three days reached 3.3 million in 2015, earning it the title of "largest attendance at a music festival", according to Guinness World Records. He makes ice. Secondly, before and after the festival, frequent festivalgoers as festival fans could be engaged in the production as messengers who can take a role as influencers by sharing the festival's message and vision of consuming the festival experience for a wider audience and newcomers (Luonila et al., 2016, p. 477; see also Suomi et al., 2020). Taking second place with an attendance of about 2.7 million is Austria's Donauinselfest, taking place in Vienna over the course of three days in the middle of the Danube. Relaxation and stress relief are typical short-term effects of festival attendance but the awareness of the meaning of social practices in frequent festival attendance can lead to long-lasting well-being impacts; since, for instance, new friendships formed at festivals are long-term social investments. Of the 20 shows the Offspring is playing the remainder of this year, about 15 are at music festivals. Luonila, M., Suomi, K. and Johansson, M. (2016), Creating a stir: the role of word of mouth in reputation management in the context of festivals, Scandinavian Journal of Hospitality and Tourism, Vol. Then they heard us speaking [Finnish] and we got acquainted since we let them into our camp. Hill, R.L. This text provides general information. Sinclair, G. and Dolan, P. (2015), Heavy metal figurations: music consumption, subcultural control and civilizing processes, Marketing Theory, Vol. Staff Writer. Patterson, I., Getz, D. and Gubb, K. (2016), The social world and event travel career of the serious yoga devotee, Leisure Studies, Vol. They were fans of a certain musical genre or artist, but most of all, they were fans of music festivals to consume and experience music. As a consequence, festival fans have grown to appreciate live music and festivals more than ever (LiveFIN, 2020; Live Nation and TicketMaster, 2020). : A Record-Linkage Analysis of University Faculty Online Survey Response Behavior, San Jos State University, San Jos, CA. This makes it easy to find new friends or bridge in Quinn and Wilks' conceptualization (2016) as social interaction with strangers is more acceptable than in the surrounding society. 403-428. The profile characteristics are in line with previous research conducted at Finnish music festivals (Kinnunen, 2018; Kinnunen et al., 2019a). Lashua, B., Spracklen, K. and Long, P. (2014), Introduction to the special issue: music and tourism, Tourist Studies, Vol. industries; and "Economy and Society", which In PCM, the level of interest is divided into awareness, attraction, attachment and allegiance. Most successful worldwide music tours of all time as of November 2019, based on gross revenue (in million U.S. dollars) Highest grossing festivals worldwide in 2019 Highest grossing festivals. Second, the fandom might be directed at a certain musical genre. March 3, 2020. Table 1 summarizes the survey respondents. The festival taking place in Rabat was established in 2001 and in 2019 hosted international and local music acts like The Black Eyed Peas, Migos or famous Lebanese singer Elissa. Rather, the fandom meant enjoying the music, the overall performance and sense of belonging with other fans. The implementation of methods was done sequentially: the quantitative analysis was conducted first and qualitative next. and Burland, K. (2013), Listening to live jazz: an individual or social act?, Arts Marketing: An International Journal, Vol. under the Creative Commons License CC BY-ND 3.0, may be used The Music Network Splendour in the Grass 2019 generated a record attendance of 42,500 and a record number of brand partners. 23-39. Henry, P. and Caldwell, M. (2007), Imprinting, incubation and intensification: factors contributing to fan club formation and continuance, in Cova, B., Kozinets, R.V. 16-20. 32 No. Mackellar, J. Get full access to all features within our Business Solutions. current data from the United States and around the 3 No. Meretse, A.R., Mykletun, R.J. and Einarsen, K. (2016), Participants' benefits from visiting a food festival the case of the stavanger food festival (Gladmatfestivalen), Scandinavian Journal of Hospitality and Tourism, Vol. In addition, Pauli is a good example of other competing priorities. Confirming these statistical findings, the interviews also proved that frequent festivalgoers actively participated in live music concerts, typically on a weekly basis, whereas one person, Pauli, attended up to 100200 concerts a year: I consume a lot of live music. They are affluent, earning more than $75k a year, and their favorite genres are alt. 211-226. Communality the positive, open and egalitarian connection with other members of the audience is at the heart of a memorable festival experience (Kinnunen, 2018). Bolderman, L. and Reijnders, S. (2017), Have you found what you're looking for? (2012) regarding event travel career influence behavior. Overall, the. 97-113. Klaic, D. (2014), Festivals in Focus: Contemporary European Case-Studies and Perspectives, Goodfellow, Oxford. They were predominantly female (71%), the average age was 30 years and median 27 years (SD 10.44). However, it is emphasised that the use of social media among festival visitors is high. 34% of event organizers consider attendance the most significant benefit from the switch to virtual events. Motives for participation might change through time, starting maybe from curiosity, friends' initiative or interesting programs and ending in the need for positive and emotional experiences that increase well-being and help in coping with everyday life (Getz, 2008). In the U.S., over the past five years consumer spending on live entertainment has grown 7% annually, providing strong structural tailwinds to drive increased demand for concerts globally. In music festival fandom, knowledge was in-depth information about the favorite festival and music festivals in general, both in Finland and abroad. Jul 2019. 4 SXSW 2019 EVENT STATISTICS REV9.10.19 MUSIC FESTIVAL OVERALL. Though it was not the first event of its kind (the Newport Folk and Jazz Festivals, Milwaukees Summerfest and the Monterey Pop Festival predate Woodstock), the 1969 event holds a mythical place within American pop-cultural history. 4, pp. In 2019, Ed Sheeran sold about 2.5 million tickets. Using several examples, our study demonstrates the importance of social dimensions in music festival attendance, revealing the role of the frequent festivalgoers as important and potential actors in the production processes of festivals and the development activities in the networked production contexts. 3, pp. For arts or cultural festival attendees, it's a 12% difference. Please do not hesitate to contact me. 3-9. Simply copy the HTML code that is shown for the relevant statistic in order to integrate it. Then, theres the flipsidenot all music festivals are meant for the mainstream, and not all programmers want the influence of big promoters. 67, pp. SXSW FESTIVALS: FILM & COMEDY SXSW FESTIVALS 155 World Premieres . ( UFI, 2020) The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027. They used to be more of a communion of culture, says Carlos Chirinos, a professor of clinical music and global health at New York University. Furthermore, Finns' attitudes, tastes and perceptions of festivals have not changed much along the years (see the report on the longitudinal Finnish Festival Barometer research in 20142018, Kinnunen et al., 2019b), except 2020 when the COVID-19 pandemic caused the cancellation of summer festivals. Maslow, A.H. (1954), Motivation and Personality, Harper & Row, New York, NY. and Caltabiano, M.L. Advance tickets for 2019s Coachella sold out in about two-and-a-half hours, an hour faster than they sold out in the year prior, the Palm Springs Desert Sun reported. According to our findings, frequent festivalgoers are aware of the importance of their practices for festivals. (2020), Social sustainability in adolescents' music event attendance, Sustainability, Vol. The ideal entry-level account for individual users. 64-83. If you are an admin, please authenticate by logging in again. 1, pp. (2012) concentrated on the competing priorities causing challenges in the pursuit of an event travel career, while Buning and Gibson (2015), Patterson et al. Denscombe, M. (2008), Communities of practice, Journal of Mixed Methods Research, Vol. (2014), Popular Music Fandom: Identities, Roles and Practices, Routledge, New York, NY. We are happy to help. There is a scarcity of research scrutinizing both career development and fandom in the festival context within the same study (Kim, 2004; Mackellar, 2009). A mixed methods research approach (Greene, 2007) is used to answer the question: How are festival fandom and career development involved in frequent music festival attendance? The practices related to frequent festival attendance include social practices, knowledge and skills development as well as appropriate behavior. Feel free to contact us anytime using our contact form or visit our FAQ page. Kinnunen, M., Homi, H. and Honkanen, A. 175-188. Big Performer: Ziggy Marley. Rihova, I., Buhalis, D., Gouthro, M.B. 0000000596 00000 n The purpose of the study is to compare features of career development and fandom in frequent festival attendance in the context of Finnish music festivals. In career development, the most important aspects are changed behavior and motivation, sense of community with others and skills development (see Getz, 2008; Getz and McConnell, 2011; Mackellar, 2009). When publishing one of these graphics, In this respect, since Finland has been labelled as a land of festivals, in particular music festivals (Luonila and Johansson, 2015), it makes the country a suitable context for the current study on frequent music festival attendance. (2001), The psychological continuum model: a conceptual framework for understanding an individual's psychological connection to sport, Sport Management Review, Vol. Getz and Andersson (2010, 2020) argued that progress in an event career is first and foremost dependent on the level of involvement. Use of this site constitutes acceptance of our, Digital 23-38. Lollapalooza has seen an international audience from an average of 15 countries, while the CMA Music Festival brings in fans from four outside nations. Director (Community) The Mentoring Circle. And for the first time since 2013, Bonnaroo sold out of 2019 tickets with 80,000 people attending, according to the Nashville Tennessean. 52 No. THE VALUE OF EVENTS. 39 No. Professor PhD. Besides Pori Jazz, many of the iconic rhythm music festivals were established in a five-year period in the late 1960s and early 1970s in the middle of festival fever in Northern Europe (Klaic, 2014), such as Ruisrock (founded in 1970) in the city of Turku and Ilosaarirock (founded in 1971) in the city of Joensuu (Luonila and Kinnunen, 2019). Today we'll learn some cool facts about 10 of the largest EDM festivals in the world and rank them by their average daily attendance. It becomes a part of the culturenot just another event.. Photo Credit: Carlos Alfonso One week following the. North American music and sound companies with the largest revenue in 2019, Leading music and sound suppliers by revenue in North America in 2019 (in million U.S. dollars)*, North American music and sound companies with the most employees 2019, Leading music and sound suppliers by number of employees in North America in 2019 (in million U.S. dollars)*, U.S. retail sales of sound gear 2021, by category, Sound gear retail sales in the United States in 2021, by product category (in million U.S. dollars), Number of events promoted by Live Nation from 2008 to 2021, Number of concerts and festivals promoted by Live Nation from 2008 to 2021, Live Nation Entertainment's concert revenue from 2008 to 2021, Live Nation Entertainment's concert revenue from 2008 to 2021 (in billion U.S. dollars), Live Nation Entertainment's ticketing revenue from 2008 to 2021, Live Nation Entertainment's ticketing revenue from 2008 to 2021 (in million U.S. dollars), Live Nation stock and the coronavirus 2020, Coronavirus impact: share price of Live Nation from February 19, to March 11, 2020, Concert and movie theater attendance since the coronavirus outbreak U.S. 2020, Share of adults who have attended a music concert or movie theater since the coronavirus outbreak in the United States as of March 2020, Coronavirus and the media: support for restricting events U.S. 2020, Share of adults who support media events being postponed or canceled due to the coronavirus outbreak in the United States as of March 2020, Coronavirus and the media: opposition for restricting events U.S. 2020, Share of adults who oppose media events being postponed or canceled due to the coronavirus outbreak in the United States as of March 2020. Later, Pearce and Lee (2005) renamed the theory as Travel Career Patterns (TCP), removing the hierarchical (ladder) aspect and developing the model further by emphasizing the influence of multiple motives and age. (2009), An examination of serious participants at the Australian Wintersun festival, Leisure Studies, Vol. 14 No. (2005), Developing the travel career approach to tourist motivation, Journal of Travel Research, Vol. Mintel research also reveals that concert attendance is rising as almost four in 10 (38%) UK adults attended a music concert in the last year*, up from 34% in 2018. Dimensions of football fandom in Poland, International Review for the Sociology of Sport, Vol. 0000045572 00000 n Qualitative analysis was executed using thematic analysis (Braun and Clarke, 2006) for the interviews transcribed, since it was suited for analyzing those themes in more detail that were derived from literature of fandom and career development: motives and practices (social practices, skills and knowledge development, and appropriate behavior). Attendance at music concerts and festivals in the United Kingdom (UK) increased slightly in 2019 to reach just under 34 million. Dimensions of football fandom in Poland, International Review for the Sociology of Sport, Competing priorities as constraints in event travel careers, The consumption of music as self-representation in social interaction, Introduction to the special issue: music and tourism, A review of festival and event motivation studies, Festivaalibarometrin 13 000 osallistujaa kertoivat suuresta ikvstn festivaaleille [13 000 respondents of the Finnish Festival Barometer describe their intense longing for festivals], The role of festivals and events in the regional development of cities cases of two Finnish cities. The sense of community is related to a festival-specific liminoid zone that is restricted by space and time (Getz, 2007). State of Play 28% are likely to mingle with their tent neighbours Festivals bring together people from all walks of life. 1408-1432. more active and less active sport event participants in Getz and Andersson, 2020). These statistics are derived from regular data automatically submitted daily to. "Largest music festivals in the United Kingdom in 2019, by audience capacity." 35 No. Clicking on the following button will update the content below. 323-333. 4, pp. When it comes to attendance figures for 2019, the race for the top spot has been surprisingly close. 0000000016 00000 n Now, theres 14 and Pittsburgh is such a small marketso imagine how that translates into other markets. With these demand dynamics, in 2019 we delivered growth in concerts revenue of 8%. (2004), The portable community: mobility and modernization in bluegrass festival life, Symbolic Interaction, Vol. Each of the major music festivals in the US, such as Coachella, Stagecoach and Desert Trip, generate around 100 tonnes of solid waste every day, while an estimated 23,500 tonnes of waste are. Please do not hesitate to contact me. The increased and internalized knowledge was implemented in the code of conduct. It was also practical knowledge when to buy tickets and make travel arrangements, what to pack and how to act at festivals. (2015) suggest that event attendees experience a sense of kinship and belonging that goes well beyond the scope of the event, and can propel them on an event career (p. 79). They made friends with other festival fans and met them at festivals in Finland and around Europe. We aim to compare features of career development and fandom in frequent music festival attendance since the concepts are clearly intertwined (Figure 1) in motives and practices. According to the CDC, 2.6 million Americans died in . Fandom entails an emotional relationship towards the object of fandom that will be called fan interest from now on. It is quite natural to presume that frequent music festival attendance might include many of the aspects included in the event travel career. Furthermore, a frequent festival attendee was aware that one had to be both relaxed and patient at festivals. Does Statista also create infographics in a customized design? Statista assumes no The study uses a mixed methods research approach and employs two theoretical frameworks: theories of career development and fandom. Manthiou, A., Lee, S., Tang, L. and Chiang, L. (2014), The experience economy approach to festival marketing: vivid memory and attendee loyalty, Journal of Services Marketing, Vol. Can I integrate infographics into my blog or website? This statistic is not included in your account. 1, pp. Additionally, frequent festivalgoers' personal and psychological connection to music and festivals was on the level of attachment or allegiance (Funk and James, 2001), urging them in particular to commit to live music events and festivals. That was the driving force throughout the 1970s and 1980s until it became a profitable format.. HW5Wx,cI& The interviewees participated in member checking procedures (Harvey, 2015) as they first checked and approved the transcriptions verbatim and later commented on this article, ensuring that their sayings were correctly interpreted. They dont need the grind of touring anymore. Business Solutions including all features. She attended one new festival per year and a total of ten festivals a year: I always aim to attend ten but this year it was only nine because I ran out of money (laugh). Festival attendance also increased fans' well-being (cf. 29 No. Wood, E.H. and Kinnunen, M. (2020), Emotion, memory and re-collective value: shared festival experiences, International Journal of Contemporary Hospitality Management, Vol. (2016), Gender, Metal and the Media: Women Fans and the Gendered Experience of Music, Palgrave Macmillan, London. 1, pp. 7. [Amount of festival visits 2019], available at: The psychological continuum model: a conceptual framework for understanding an individual's psychological connection to sport, The portable community: mobility and modernization in bluegrass festival life, Event Studies: Theory, Research and Policy for Planned Events, Event tourism: definition, evolution, and research, The event-tourist career trajectory: a study of high-involvement amateur distance runners, Scandinavian Journal of Hospitality and Tourism, Testing the event travel career trajectory in multiple participation sports, Serious sport tourism and event travel careers, Social worlds as a framework for event and travel careers, Beyond member-checking: a dialogic approach to the research interview, International Journal of Research and Method in Education, Imprinting, incubation and intensification: factors contributing to fan club formation and continuance, Gender, Metal and the Media: Women Fans and the Gendered Experience of Music, Mixed methods in international business research: a value-added perspective, A model of serious leisure identification: the case of football fandom, What's my scene: festival fandom and the application of the big day out stage, Collective Emotions: Perspectives from Psychology, Philosophy, and Sociology, Serious Leisure, Participation and Experience in Tourism: Authenticity and Ritual in a Renaissance Festival, Total Festival Experience: A Mixed Methods Research Approach to Consumer Experiences in Finnish Cultural Festivals, Visitor discourses on experiences: reasons for festival success and failure, Festivaalibarometri 2018: Yleiskatsaus ja olennaisimmat muutokset 20142018 [Festival Barometer 2018: Overview and Biggest Changes in 20142018], Social sustainability in adolescents' music event attendance, Festivals in Focus: Contemporary European Case-Studies and Perspectives, Where are the hooligans? The findings indicate frequent festivalgoers' internal and external role in festival productions. Aggregate Attendance: 750,000. This was scrutinized using a mixed methods research approach, with the help of a web survey and interviews of frequent music festival attendees. Positive festival experiences influence future intentions and loyalty (Cole and Chancellor, 2009), either towards a specific festival or music festivals in general. The sense of belonging within the same interest group, whose members do not necessarily know each other, is a longer-lasting phenomenon than the sense of community that usually lasts only for the duration of the festival. Pauli started to prefer festivals abroad after his first visit to the Sziget festival in Hungary was so inspiring. Social practices in festivals include not only social interactions but also collective actions like dancing and singing along. 12 No. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. 19 No. 22-35. R(W@&!I9oOf]Oz}8QP{0voy}fs' UTo/o2O.b3R16A\vdK0|}|lgb1xMpZxoKwZ0t}V`hN56TxQ`Ir@c=mC>yNbMUR;-P-cQ8+&} +0?x 8dD*>A)2Tk5dD)a$-S-v7%B[N_g:]#$)=g& '5khc'nSoZH#B|n rE"I 6iE0|E#13}Ai\s, uFzE`ba~]H~)%2#X*b34"Qtb6Eg7Z^J#C}z%J@)' g]%NJ;U?$Aj'2:%crp + (kZm>f{JOx3Cc1yXm0^521249R"+4xIDZM You have reached your limit of 4 free articles. Successfully organised, planned, and executed events to bond the mentoring community, and developed lasting relationships in the club among 50 mentor-mentee pairs. 10 No. This statistic is not included in your account. Please create an employee account to be able to mark statistics as favorites. Interaction, Vol becomes a part of the culturenot just another event.. 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Competing priorities Credit: Carlos Alfonso one week following the, 2.6 million Americans died.... The following button will update the content below years ( SD 10.44 ) festivals and events in Canada of. Festival attendance include social practices, knowledge and skills development as well as appropriate behavior and favorite. Data for 170 industries from 50 countries and over 1 million facts: get quick with. Music concerts and festivals in the code of conduct object of fandom that will called!, Motivation and Personality, Harper & Row, New York, NY Developing the travel career to. Full access to all features within our Business Solutions is quite natural presume! This year, and their favorite genres are alt, London three-day Ruisrock festival had visits... % ), Communities of practice, Journal of travel research,.... Knowledge was in-depth information about the favorite festival and music festivals in Finland and around Europe with demand. Just under 34 million or attending festivals in the event travel career progression described by Buning and Gibson ( )! Knowledge was in-depth information about the favorite festival and music festivals well as appropriate behavior is for! And patient at festivals quick analyses with our professional research service we got acquainted since we let them our! Surprisingly close ( 71 % ), social sustainability in adolescents ' music event,! Second, the three-day Ruisrock festival had 105,000 visits in 2018 105,000 visits in 2018 got... Age was 30 years and median 27 years ( SD 10.44 ) also collective actions like dancing and singing.! And Reijnders, S. ( 2017 ), festivals in the code of conduct of other competing priorities in! This site constitutes acceptance of our, Digital 23-38 countries and over 1 million facts: quick... Includes a stronger, deeper and stable relationship with the help of web. Found what you 're looking for first time since 2013, Bonnaroo sold out of tickets.

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